Attributes reference

Name, ID, and type are listed for each attribute. Values or value examples and supported channels are also provided for default and NPS survey attributes.

Default attributes

Airship default attributes.

Name	ID	Type	Channels	Example
Language	`ua_language`	Text	App, Web	`en`
Language Country	`ua_country`	Text	App, Web	Two-letter ISO country code like `DE`, or `Unknown`
Location Settings	`ua_location_settings`	Text	App	`true`/`false` value indicating if location services are enabled
iOS/Android App Version	`ua_app_version`	Text	App	`1051.c3eca0`, `957`
SDK Version	`ua_sdk_version`	Text	App, Web	`12.0.0-beta3` (Point version)
Device Model	`ua_device_model`	Text	App	`Pixel 3a`, `iPhone8,1`
Device OS	`ua_device_os`	Text	App	`13.1.2`, `10`
Carrier	`ua_carrier`	Text	App	`Verizon`, `AT\u0026T`, `Free`, `Google Fi`
Local Time Zone	`ua_local_tz`	Text	App, Web	`Africa/Abidjan`
Browser Name	`ua_browser_name`	Text	Web	`chrome`, `firefox`
Browser Version	`ua_browser_version`	Text	Web	`chrome-77`, `firefox-69`
Browser Type	`ua_browser_type`	Text	Web	`mobile` or `desktop`
NDC	`ua_ndc`	Text	SMS	The 2- or 3-digit national destination code, commonly known in the US as the area code, e.g., `503`. This attribute is country-specific and is only populated if the MSISDNThe mobile phone number of an individual in your Airship audience. Each MSISDN represents an individual mobile device. has a discernible code.
Subdivision	`ua_subdivision`	Text	SMS	The ISO 3166 country and subdivision for the channel — state, province, etc e.g., `US-OR`.
Named User ID	`ua_named_user_id`	Text	App, Web, Email, SMS	`a.user` or `abd3c488-52c8-4fb7-942b-10ffSAMPLEb5`
Email Domain	`ua_email_domain`	Text	Email	`example.com`

Predefined attributes

Airship predefined attributes.

Name	ID	Type
Title	`title`	Text
First Name	`first_name`	Text
Last Name	`last_name`	Text
Full Name	`full_name`	Text
Gender	`gender`	Text
Zipcode	`zipcode`	Number
City	`city`	Text
Region ¹	`region`	Text
Country	`country`	Text
Birthdate	`birthdate`	Date
Age	`age`	Number
Mobile Phone Number	`mobile_phone`	Number
Home Phone Number	`home_phone`	Number
Work Phone Number	`work_phone`	Number
Loyalty Tier	`loyalty_tier`	Text
Company	`company`	Text
Username	`username`	Text
Account Creation	`account_creation`	Date
Email Address	`email`	Text
Altitude	`altitude`	Number
Latitude	`latitude`	Number
Longitude	`longitude`	Number
Advertising ID (IDFA)	`advertising_id`	Text

^{1. State or province.}

NPS survey attributes

Airship NPS survey attributes.

Name	ID	Type	Channels	Value
NPS ScoreThe score (0-10) a user submits in an NPS survey. It is available in survey reporting and is also a number attribute assigned to a user.	`ua_nps_score`	Number	App	A number 0-10
NPS CategoryA category based on the score a user submits in an NPS survey. Ratings 9 and 10 have category Promoter, 7 and 8 are Passive, and 6 or lower are Detractor. They are available in survey reporting and are also a text attribute assigned to a user.	`ua_nps_category`	Text	App	One of three categories: `detractor`, `passive`, or `promoter`.

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