Intro to Channels

Channels represent the various devices, users, and addresses that make up your audience. Channels are a concept fundamental to Airship; understanding the various applications of channels can help you better understand and target your audience.


Channels can also refer to engagement channels, a medium for engaging with your users, e.g., app, web, SMS, email. See Disambiguation below.

Origin and Purpose

Airship introduced channels in 2014 as a new means of addressing apps via the channel ID. Prior to channels, in order to target a device for a push notification, we used the push address, the identifier provided by the downstream delivery service for the given mobile OS. For example, to deliver to an iOS device, we used the device token provided by Apple Push Notification service (APNs).

Because a push address can change without notice, we introduced channel IDs to abstract the notion of an addressable app from the push address. This change lessened the burden on our customers of having to store push addresses, e.g., device tokens. We simply map the channel ID to a device token if it changes.

Channels also became a useful framework for us to develop new services around the concept of an addressable entity and to move beyond apps into new engagement mediums such as web browsers, email, and SMS. We subsequently introduced Named UsersA customer-provided identifier used for mapping multiple devices and channels to a specific individual. as a way to map multiple channels together, and Channel CoordinationA group of strategies you can use to target users where they are most likely to receive your message. features, which rely on both channels and named users to help you optimize your multi-channel marketing campaigns.


You will find that throughout our documentation and in the Airship DashboardThe Airship web interface located at or we use the term channel differently, depending on context: engagement vs. development.

Engagement Channels

At a high level, we use the term channel to denote an engagement channel over which you can reach your end users. We support the following channels, some of which encompass more than one platform, e.g., The iOS platform is a supported app channel.

Engagement channelPlatform
AppiOS, Android, Amazon, Windows, Apple News
WebChrome, Firefox, Edge, Safari, Opera

Development Channels

In the development context, a channel describes a deliverable endpoint, such as an email address, SMS number, or iPhone app installation.

The defining property of a development channel is the channel ID, but development channels are also associated with other information. This information varies depending on the associated engagement channels, and also for the platforms within a type of engagement channel. For example, an email channel has a sender_name, and an SMS channel has an a msisdn.

Development channels can further be thought of as one of two basic types: native and open. This distinction is largely tied to how you interact with the channels — either via an installed SDK for a native platform, or our channels API for open platforms. See Native vs Open Platforms below.

Example iOS Channel Object:

   "channel": {
      "channel_id": "01234567-890a-bcde-f012-3456789abc0",
      "device_type": "ios",
      "installed": true,
      "background": true,
      "opt_in": true,
      "push_address": "FE66489F304DC75B8D6E8200DFF8A456E8DAEACEC428B427E9518741C92C6660",
      "created": "2013-08-08T20:41:06",
      "last_registration": "2018-05-01T18:00:27",
      "named_user_id": "some_id_that_maps_to_your_systems",
      "tags": [
      "tag_groups": {
         "fish_colors": [
         "fish_ages": [
      "ios": {
         "badge": 0,
         "quiettime": {
            "start": null,
            "end": null
         "tz": "America/Los_Angeles"

Channel IDs

Development channels are addressable via the channel ID. A channel ID is a unique identifier generated by Airship for each channel.

In cases where a downstream service (such as APNs for iOS devices) provides the push address for ultimate delivery, the channel ID maps to that delivery address. This mapping ensures consistency of channel metadata — information about the channel, such as segmentation information — even if the mapped service changes its own delivery address, e.g., device token for iOS or registration token for Android.

Channels API

Airship’s Channels API provides a set of endpoints for the management of engagement channels and their platforms.

You can create, look up, list, and manage channel information, as well as extend Airship by defining new platforms for use with our core platform services, e.g., segmentation, scheduling, automation.

Native vs Open Platforms

App and web platforms are supported by an Airship SDK and as such are considered native.

Native Platforms:


Email, SMS, and Open channels are supported by our Channels API for channel registration, and other operations, e.g., adding tags, opt-out, unsubscribe/uninstall, etc.

Open platforms are not supported by an Airship SDK because the delivery mechanism is not a traditional client application like an app or web browser.

Open Platforms:

ChannelPlatformAPI reference
Emailn/aEmail Channels API reference
SMSn/aSMS Channels API reference
OpenConfigurableOpen Channels API reference

Channel Registration

For native platforms, channel IDs are created and persisted during the registration process: When a new user runs your app for the first time, our SDK creates a (development) channel and maps it to that installation. For example, on iOS it will map a device token to that channel. The channel ID then becomes the primary identifier used to address notifications/messages to the device. If iOS ever changes the device token, we can update the device token behind the scenes without changing the channel.

For open platforms, channel registration and manipulation are handled via our Channels API, giving you maximum flexibility to create and update, opt-in or -out, look up, or uninstall channels, and add or remove tags and other metadata.

Delivery addresses on open platforms can be an IP address, webhook URL, phone number, or email address, depending on the channel type.


Channel (Development)
A channel is an instance representing an entity addressable via the Airship service, e.g., an iOS device, email address, SMS number or web browser. The channel instance or channel object contains all relevant information about a channel, including metadata used for targeting, opt-in status, device-specific information, and, importantly, a unique identifier for the channel, the channel ID.
Channel (Engagement)
A channel is a communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Channel ID
A channel ID is an Airship-specific unique identifier for a channel instance, e.g., a smartphone, web browser, email address.
A platform is an external OS or other system to which notifications are delivered. Mobile platforms include iOS and Android, web platforms include Chrome and Firefox, etc. Airship-supported platforms may be either native platforms, which require an installed SDK, or open platforms, which do not.
Native platform
A native platform is a platform for which an installed SDK is required to register and manipulate channels. Examples: iOS, Chrome.
Open platform
An open platform is a platform for which an SDK is not available, and channel registration and manipulation are handled via the Channels API. Examples: Open Channels, Email.
Push address
The push address is the underlying device identifier that maps to a channel ID for message delivery. The push address is analogous to a phone number and has the information necessary to locate and authenticate an installation of an app or browser. Because a push address can change, Airship maps push addresses to channels, which do not change. An example of a push address is a device token in the case of iOS.