Create a Scene

Set up multi-screen in-app experiences, with no development required. AXP

These steps walk you through creating a new Scene using the Scene composer. You can also create a draft Scene from the Journey MapA visualization of messaging components that can be connected to create a continuous user experience. You can also create and edit from the map. then edit and complete the steps described here. See Creating draft components in Create a Journey.

Getting started

Select the add icon () in the dashboard header, then select Scene. Each step is labeled in the center of the header:

After completing a step, select the right arrow icon () to move on.


If you want to flag the Scene as a test, select the gear icon () and enable Mark this message as a test. You can do so in any step.


  1. Enter a name that represents the purpose of the Scene, e.g., “Account Upgrade.” The name appears in reporting and Messages OverviewA view of all your project’s messages, with options for editing their settings, content, status, and more. .

  2. (Optional) Configure optional features:

    • Start and end dates
    • Repeat
    • Message priority
    • Ignore channel message limits
    • Campaign categories
    • Override default missed behavior action
    • Custom keys
  3. (If present) Set or verify the Message PurposeA designation of a message as commercial or transactional. . The Purpose setting only appears if enabled for the project.


Determine who can see your Scene:

All UsersYour entire app audiencen/a
Target specific usersAudience members in a SegmentA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a segment. you createFollow the steps in Target Specific Users to create a single-use Segment.
Test usersMembers of a Test GroupA preview group is audience group used for previewing personalized content in the dashboard. Wherever a personalization preview is available, you can select a preview group, and its group members’ attributes will appear for any Handlebars references to attributes. You can enable any preview group as a test group so you can send test messages to its group members. These messages appear as tests in Messages Overview.Select a Test Group.
Feature flagMembers of a Feature FlagA toggle for controlling the availability of content or functionality in your app or website. audienceSearch for a flag by name, display name, description, or status. Active, Scheduled, or Ended flags only.


Choose your content starting point: Start from Scratch or a template. Then select Continue with selection. You can change your selection up until selecting Done when editing screens.

From here, go to Settings to configure settings for the entire Scene. Go to Screens to configure each screen. See Configure Scene content.

After completing configuration, select Done. You will then see a collapsed view of the screens. Select the arrows to page through each screen. Select Expand   to see the screens side by side. The preview tools there are the same as when configuring content.


Configure the event that will cause the Scene to appear to users. You can also configure cancellation events and conditions for displaying the Scene.

Follow the steps in In-app experience triggers.


Review your Scene appearance and summary.

Select Finish to make the Scene active. If you exit before selecting Finish, the Scene is saved as a draft.