Find In-App Impression Rate

To find the in-app impression rate, we need to add two Measures to the Messages Look.

  1. Go to Reports » Performance Analytics and select the Messages Dashboard.
  2. For the Messages Look, click and select Explore from here.
  3. In the sidebar, go to Message Metrics » Measures » In-App Impression Metrics and click next to:
    • In-App Impression Rate
    • In-App Dismissed User Rate
  4. Click Run.