Attributes reference

Name, ID, and type are listed for each attribute. Values or value examples and supported channels are also provided for default and NPS survey attributes.

Default attributes

Airship default attributes.

NameIDTypeChannelsExample
Languageua_languageTextApp, Weben
Language Countryua_countryTextApp, WebTwo-letter ISO country code like DE, or Unknown
Location Settingsua_location_settingsTextApptrue/false value indicating if location services are enabled
iOS/Android App Versionua_app_versionTextApp1051.c3eca0, 957
SDK Versionua_sdk_versionTextApp, Web12.0.0-beta3 (Point version)
Device Modelua_device_modelTextAppPixel 3a, iPhone8,1
Device OSua_device_osTextApp13.1.2, 10
Carrierua_carrierTextAppVerizon, AT\u0026T, Free, Google Fi
Local Time Zoneua_local_tzTextApp, WebAfrica/Abidjan
Browser Nameua_browser_nameTextWebchrome, firefox
Browser Versionua_browser_versionTextWebchrome-77, firefox-69
Browser Typeua_browser_typeTextWebmobile or desktop
NDCua_ndcTextSMSThe 2- or 3-digit national destination code, commonly known in the US as the area code, e.g., 503. This attribute is country-specific and is only populated if the MSISDNThe mobile phone number of an individual in your Airship audience. Each MSISDN represents an individual mobile device. has a discernible code.
Subdivisionua_subdivisionTextSMSThe ISO-3166 country and subdivision for the channel — state, province, etc e.g., US-OR.
Named User IDua_named_user_idTextApp, Web, Email, SMSa.user or abd3c488-52c8-4fb7-942b-10ffSAMPLEb5

Predefined attributes

Airship predefined attributes.

NameIDType
TitletitleText
First Namefirst_nameText
Last Namelast_nameText
Full Namefull_nameText
GendergenderText
ZipcodezipcodeNumber
CitycityText
Region 1regionText
CountrycountryText
BirthdatebirthdateDate
AgeageNumber
Mobile Phone Numbermobile_phoneNumber
Home Phone Numberhome_phoneNumber
Work Phone Numberwork_phoneNumber
Loyalty Tierloyalty_tierText
CompanycompanyText
UsernameusernameText
Account Creationaccount_creationDate
Email AddressemailText
AltitudealtitudeNumber
LatitudelatitudeNumber
LongitudelongitudeNumber
Advertising ID (IDFA)advertising_idText

1. State or province.

NPS survey attributes

Airship NPS survey attributes.

NameIDTypeChannelsValue
NPS ScoreThe score (0-10) a user submits in an NPS survey. It is available in survey reporting and is also a number attribute assigned to a user.ua_nps_scoreNumberAppA number 0-10
NPS CategoryA category based on the score a user submits in an NPS survey. Ratings 9 and 10 have category Promoter, 7 and 8 are Passive, and 6 or lower are Detractor. They are available in survey reporting and are also a text attribute assigned to a user.ua_nps_categoryTextAppOne of three categories: detractor, passive, or promoter.