Zeta Global

To create and adapt powerful app experiences that accelerate customer understanding for next-level personalization to capture more business value for everyone involved, Zeta has partnered with Airship, a leader in the space of push notifications with proven scale and a significant integration footprint. With this, we are leapfrogging our mobile app strategy and in no time, expanding to deliver data-driven personalized experiences to you all. Owing to this integration with Airship, you now have a multitude of options for push notification solutions to choose from:

• Deliver and report on mobile push messages
• Send push notifications to Android or iOS through the familiar interface of building Broadcast Campaigns or Experience Builder
• Retrieve push notification events and track your campaign’s performance through Report Builder

Zeta Global Integration Requirements

Accounts

1. Zeta Global
2. Airship — Must include messaging

Configuring the inbound Zeta Global Integration

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Zeta Global.
4. Select Configure for the inbound integration and follow the onscreen instructions to:
   • Create an authentication token. Zeta uses the token to communicate with your project in Airship.
   • Add a new connector for Airship in Zeta Global.

Configuring the outbound Zeta Global Integration

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Zeta Global.
4. Select Configure for the outbound integration and follow the onscreen instructions to:
   • Provide your Zeta Marketing Platform endpoint URL
   • Select the Airship events to send to Zeta Global

For information about configuration and usage, see Zeta’s Airship integration  documentation.