Google Analytics


This integration is maintained by Airship. Please contact Airship for support.

Google Analytics provides behavioral analytics and content performance for websites and apps. Airship Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. provides a stream of events from your app.

Complement your Google Analytics data with real-time, user-level mobile engagement data from Airship. This integration enables a complete view of the user experience by combining Google Analytics data with user-specific interactions such as push sends, direct app opens, and uninstalls.

This integration uses our ID Matching feature. Once you’ve implemented the ID Match between a user’s Google Analytics CID and the user’s Airship Channel ID, Real-Time Data Streaming can report events directly to Google Analytics about that user. From there, you can create segments within Google Analytics to track mobile engagement behavior.


This integration was built to support Google Analytics For Mobile. Google is sunsetting that product July 1, 2023, in favor of Firebase Analytics. Firebase Analytics is not currently supported.

Google Analytics Integration Requirements

This integration requires these accounts:

  1. Google Analytics
  2. Airship — Must include both:
    • Messaging
    • Real-Time Data Streaming

You also need to fetch the Google CID for your user, then associate it with the Airship channel ID.

Configuring the Google Analytics Integration

You will need the Google Analytics Tracking ID for your app. If you do not have this, contact your iOS or Android developer.

In Airship:

  1. Go to Settings » Project Configuration and click Manage for Real-Time Data Streaming.
  2. Under Real-Time Data Streaming, select Google Analytics. Previously configured integrations are listed under Enabled Integrations.
  3. Follow the onscreen instructions to configure the integration.

Airship-Google Analytics Event Mapping

Now that you have configured your app and your Airship integration, you can create event-based segments in Google Analytics.

Use the following table for reference when mapping Airship events to Google Analytics events.

Airship EventGA Event CategoryGA Event ActionGA Event Label
SENDAirshipSendThe group ID, if present, or the push ID, if there is no Group ID
OPEN (direct open)AirshipDirect Open from PushThe triggering group ID, if present, or the push ID, if there is no Group ID See Push ID and Group ID