Treasure Data

Treasure Data offers an enterprise customer data platform that unifies all types of online, offline, and IoT device customer data.

You can set up an inbound integration in Airship or an outbound integration in Treasure Data.

See Treasure Data’s April 2021 release note  about Airship Import and Export Integrations.

Inbound integration

With an inbound integration, you can do the following directly from Treasure Data:

• Export audience lists: Send predefined lists of users from Treasure Data directly to create Airship Uploaded (Static) ListsA reusable audience list that you create. Uploaded lists are static and updatable. In the API, they are referred to as Static Lists. for targeted messaging and campaigns.
• Export custom events: Export custom event data, such as omnichannel events from web, CRM, or POS systems, to Airship.
• Synchronize Attributes: Update both non-JSON (text, number, date/time) and JSON AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience. on Airship users. You have granular control to set or remove Attribute values and specify whether to target Named UsersA customer-provided identifier used for mapping multiple devices and channels to a specific individual. or individual channels. For large volumes of data, the integration supports and recommends batch CSV uploads specifically for efficiently adding and updating Attributes in Airship.

Inbound integration requirements

This integration requires these accounts:

1. Treasure Data
2. Airship — Must include messaging

Configure the inbound integration

In Airship:

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Treasure Data.
4. Select Configure for the inbound integration and follow the onscreen instructions to:
   • Create an authentication token. Treasure Data uses the token to communicate with your project in Airship.
   • Configure the Airship integration in Treasure Data.

For additional implementation steps, see the Treasure Data documentation:

• Airship Export Integration 
• Airship Export Integration CLI 

Outbound integration

You can configure an Airship outbound integration in Treasure Data so you can import the following:

• Uploaded (Static) Lists: Synchronize Airship Uploaded (Static) ListsA reusable audience list that you create. Uploaded lists are static and updatable. In the API, they are referred to as Static Lists. with profiles stored in the Treasure Data database.
• User data: Send information, such as Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. IDs, to enrich Treasure Data user profiles.
• Reporting data: Import various Airship report types, including Custom Event, Opt-in, Opt-out, Time In App, Web Response, Response List, and Device reports, to analyze marketing strategy and campaign performance.

See Airship Import Integration  in Treasure Data’s Integrations Portal documentation.