Recent Releases: Automation
Web URL Trigger for Scenes
Sep 19, 2025Use the Web URL trigger to create context-aware web experiences without code. URL-based targeting enables precise control over when and where your Scenes appear on your website.
AI-Generated Scenes
Jul 31, 2025Accelerate your Scene creation workflow using generative AI to automatically transform your descriptions and designs into screens.
SMS Collection and Registration in Scenes
Jul 23, 2025Add an SMS opt-in form to your app or website using Scenes. Collecting phone numbers or registering SMS channels is available out of the box.
Branching for Scenes
Jun 24, 2025Use branching to create personalized, dynamic Scenes that are tailored to user behavior.
Brand Guidelines
May 30, 2025Set brand guidelines for your project to ensure consistent identity while accelerating content creation.
Content Stacking in Scenes
May 22, 2025Enhance your Scene designs with content stacking and border options. Plus, updates to project settings help avoid configuration errors.
Email Registration and Text Collection in Scenes
Apr 28, 2025Add an email opt-in form to your app or website using Scenes. Collect user-provided data for personalization and segmentation.
Custom Views for Scenes
Apr 3, 2025Eliminate additional development work and use Custom Views to embed your existing mobile app or website content into Scenes.
Scene Design and Accessibility Enhancements
Feb 19, 2025Customize individual Scene elements with more design properties. Apply an accessibility feature for text at the screen level or for Text styles that will apply to all Scenes.
Actions for Scene Images and Screens
Nov 22, 2024Add more interactivity to your Scenes by setting a behavior that occurs when users tap or click an image or entire screen.
Scene Composer Navigation Updates
Nov 19, 2024Editing options at the screen level make Scene content management even easier.
Web Scenes and Embedded Content
Sep 25, 2024All the Scene capabilities for mobile apps, including Story and Embedded Content formats, are now available for Web.
Embedded Content GA
Aug 1, 2024Embedded Content is now generally available.
Containers in Scenes
Jul 10, 2024Containers for Scene content gives you more design flexibility, including separate background settings, nesting support, and pinning to the bottom of a screen on scroll.
Conditional Overrides for Scenes
Jun 25, 2024Use conditional overrides to control the appearance of a Scene based on device sizes and orientation.
Embedded Content
Jun 20, 2024Embedded Content lets you elevate the customer experience without disruption. Adapt content to market trends, user feedback, and promotional campaigns on the fly.
Feature Flags and Scene Rollouts for AXP Essentials and Essentials Starter
Jun 4, 2024Feature Flags and Scene Rollouts are now available to AXP Essentials and Essentials Starter customers.
Feature Flags and Scene Rollouts GA
Apr 30, 2024Feature Flags and Scene Rollouts are now generally available to enterprise customers.
Custom Layouts for Scenes — Additional Options
Apr 18, 2024Maintain consistent design and branding with reusable layouts for Scenes.
Controlled Rollouts for Scenes
Mar 14, 2024Gradually roll out your Scenes so you can effectively manage feedback volume, server constraints, or other concerns.
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