Airship Journeys now feature A/B testing, so you can determine which version of a message has the best impact.

Use a control group to measure the efficacy of your Airship Journeys and manage controlled rollouts.

Now you can create Airship Journeys using templates for common messaging scenarios: re-engagement and a welcome series. Journey templates are fully editable, and an onscreen tour leads you through the editing process.

Airship journeys now include testing features. Verify the appearance and behavior of your messages, as well as channel configuration, tag conditions, and conversion or cancellation events.

Now you can personalize automated messages using values from custom events. Automatically send your audience relevant, compelling messages in response to their actions outside Airship.

Now you can override your In-App Automation design defaults on a per message basis. This means you can customize the appearance of a message without having to edit the default design settings for your whole messaging project.

Automation now supports email, SMS, and Open channels.

Managing automated messaging campaigns is even easier with our new start and end dates.

Thanks to your feedback, we’re introducing a handful of the most-requested enhancements to In-App Automation. Now you can target users with server-side tags from your CRM or other backend systems. We’re also rolling out new advanced options for ‘missed behavior,’ or in other words, the automation behavior when a user misses one of your messages. Plus new settings and HTML options. Enjoy!

Introducing new In-App Automation features to help you target your users in new ways, as well as an additional display trigger, a Custom HTML fullscreen message style, and a message priority setting.

You can now send triggered web push notifications, via the dashboard or the API, using Automation.

In-App Automation is the world’s first automation engine that lives inside the app, instead of the cloud, for the most instantaneous, contextual messaging possible.

Now you can trigger Automated messages for custom events with very specific criteria. By adding properties to your events, we can filter for events that match the values for the properties you set, using boolean logic to fine-tune your message.

Introduced as Region Attributes in our API, we have now UI support for this feature, via a new Automation rule event trigger: Location Attributes.