Use attributes to target users with precision, using complex expressions to evaluate audience inclusion.

Use Airship Journeys to send your audience a series of messages based on a single automation trigger. You can determine the time between messages and set conditions determining how and when your audience completes the journey.

Bring your end-to-end experimentation and optimization game to the next level with Apptimize and Airship.

Our new WYSIWYG email template editor helps you create and maintain professional HTML emails that are fully compatible with all major email clients.

Airship now supports localization for all In-App Automation message styles. Instead of creating individual messages for different locales, you can create a single message and provide variations for each language you want to reach your audience in.

Use Airship's improved email, SMS, and open channel templates to send personalized messages to your audience without having to rewrite targeted messages for individual audience members.

Airship now supports looping and comparison operators in dynamic content, helping you personalize messages for your audience based on complex information. Reach into objects or arrays to list information in a message, and compare values to show, hide, or customize your messages.

Shorten links in your SMS messages, saving space for meaningful interactions with your audience.

Personalize SMS, email, and open channel messages for each member of your audience using dynamic content.

You can now send follow-up messages to the audience of a parent message. With Audience Retargeting, you can maintain a message thread with members of your audience who did or did not engage with a parent message.

Automation now supports email, SMS, and Open channels.

Managing automated messaging campaigns is even easier with our new start and end dates.

Run A/B tests for Web Notifications! We added support for web notifications in the A/B Testing workflow, making it easy to test and evaluate the effectiveness of different web notifications from the dashboard.

Thanks to your feedback, we're introducing a handful of the most-requested enhancements to In-App Automation. Now you can target users with server-side tags from your CRM or other backend systems. We're also rolling out new advanced options for 'missed behavior,' or in other words, the automation behavior when a user misses one of your messages. Plus new settings and HTML options. Enjoy!