With this release, you can now activate specific events for segmentation in our updated Events configuration page and target users based on event activity via the Airship API.

Use a control group to measure the efficacy of your Airship Journeys and manage controlled rollouts.

Now you can create Airship Journeys using templates for common messaging scenarios: re-engagement and a welcome series. Journey templates are fully editable, and an onscreen tour leads you through the editing process.

Airship journeys now include testing features. Verify the appearance and behavior of your messages, as well as channel configuration, tag conditions, and conversion or cancellation events.

Now you can extend Airship Journeys by linking to another, and see relationships between journeys in a mapped view.

Airship Journeys now have support for channel coordination at the individual message level, and cross-channel retargeting.

Use Airship Journeys to send your audience a series of messages based on a single automation trigger. You can determine the time between messages and set conditions determining how and when your audience completes the journey.