Data Retention and Legacy Products
Data Retention Schedule
“Contact” as used in this Data Retention Schedule means Customer Data for an End User and the associated communication channel(s) organized so that the Airship Service can address the specific End User across the associated communication channels.
Current Version
V. February 10, 2023
This Data Retention Schedule specifies the default data retention settings for the Airship App Experience Platform. You may view the previous version of the Data Retention Schedule here.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Contacts Deactivation Period for Web and Mobile channels1 | 13 months |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Message CenterA place in your app where you can display persistent rich messages, including HTML, video, etc. Similar to email, Message Center represents both the medium (the in-app inbox) and the message type (the messages you send to the inbox). content | 13 months |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. (SMS/MMS, Email) | MSISDNThe mobile phone number of an individual in your Airship audience. Each MSISDN represents an individual mobile device. Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Server-side AutomationA set of conditions that your audience must meet before they receive a message., In-App AutomationMessages cached on users’ devices and displayed when users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times., SequenceA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey., SceneA single or multi-screen in-app experience cached on users’ devices and displayed when users meet certain conditions in your app or website, such as viewing a particular screen or when a Custom Event occurs. They can be presented in fullscreen, modal, or embedded format using the default swipe/click mode or as a Story. Scenes can also contain survey questions., and SurveyA question-and-answer experience used to collect and aggregate feedback or generate a net promoter score. The Survey composer was deprecated September 9, 2024. All Survey composer functionality is available in Scenes. message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Mobile Wallet PassesA pass is the product of a link generated from a template contained within a Wallet project.2 | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| App Experience Platform: Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. | Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. data | If named user is never associated with a Channel IDAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address.: 90 days from data being set on named user If named user is associated with a channel ID within 90 days from data being set on named user: Deleted within 90 days of contract termination |
| App Experience Platform: Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data. | SMS/MMSA message that you can send to an MSISDN (phone number) over the SMMP protocol to devices that have opted in for a specific sender ID (long or short code). SMS messages appear in recipients’ native SMS clients. Generally speaking, SMS is inclusive of MMS. message content | Unicast: no storage Mobile Originated content and Mobile Terminated response: 13 months Multicast: 13 months |
| App Experience Platform: Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data. | Performance Analytics data | 13 months (unless otherwise noted in this table) |
| App Experience Platform: Real-Time Data Streaming APIA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| App Experience Platform: All Services and Channels | Customer data | Deleted within 90 days of contract termination |
1. Deactivation Period refers to the period of time after which a mobile application or web communication channel has not issued a Registration Event. This is also referred to as the “decay” process, and the effect for such communication channel is to begin the deletion process related to a communication channel uninstallation.
Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.
2. These are default settings only. Airship customers are able to set individual retention periods for each use case.
Previous Version
V. September 1, 2022
This version of the Airship Data Retention Schedule applies to time periods between September 1, 2022, and February 9, 2023.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| App Experience Platform: Engagement Channels | Contacts Deactivation Period for Web and Mobile channels1 | 13 months |
| App Experience Platform: Engagement Channels | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform: Engagement Channels | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| App Experience Platform: Engagement Channels | Message Center content | 13 months |
| App Experience Platform: Engagement Channels (SMS/MMS, Email) | MSISDN Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform: Engagement Channels | Server-side Automation, In-App Automation, Sequence, Scene, and Survey message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform: Engagement Channels | Mobile Wallet Passes2 | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| App Experience Platform: Performance Analytics | SMS/MMS message content | Unicast: no storage Mobile Originated content and Mobile Terminated response: 13 months Multicast: 13 months |
| App Experience Platform: Performance Analytics | Performance Analytics data | 13 months (unless otherwise noted in this table) |
| App Experience Platform: Real-Time Data Streaming API | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| Airship App Experience Platform: All Services and Channels | Customer data | Deleted within 90 days of contract termination |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.
2. These are default settings only. Airship customers are able to set individual retention periods for each use case.
Older Versions
V. April 6, 2022
This version of the Airship Data Retention Schedule applies to time periods between April 5, 2022, and August 31, 2022.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| App Experience Platform: Engagement Channels | Contacts Deactivation Period for Web and Mobile channels1 | 13 months |
| App Experience Platform: Engagement Channels | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform: Engagement Channels | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| App Experience Platform: Engagement Channels | Message Center content | 13 months |
| App Experience Platform: Engagement Channels (SMS/MMS, Email) | MSISDN Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform: Engagement Channels2 | Server-side Automation, In-App Automation, Scene, and Survey message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform: Engagement Channels | Mobile Wallet Passes3 | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| App Experience Platform: Performance Analytics | SMS/MMS message content | Unicast: no storage Mobile Originated content and Mobile Terminated response: 13 months Multicast: 13 months |
| App Experience Platform: Performance Analytics | Performance Analytics data | 13 months (unless otherwise noted in this table) |
| App Experience Platform: Real-Time Data Streaming API | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| Airship App Experience Platform: All Services and Channels | Customer data | Deleted within 90 days of contract termination |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.
2. On 8/12/22 this data retention schedule was updated to correct an error in this table row.
3. These are default settings only. Airship customers are able to set individual retention periods for each use case.
V. March 15, 2021
This version of the Airship Data Retention Schedule applies to time periods between March 15, 2021, and April 5, 2022.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| Customer Engagement Platform: Engagement Channels | Contacts Deactivation Period for Web and Mobile channels1 | 13 months |
| Customer Engagement Platform: Engagement Channels | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| Customer Engagement Platform: Engagement Channels | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| Customer Engagement Platform: Engagement Channels | Message Center content | 13 months |
| Customer Engagement Platform: Engagement Channels (SMS/MMS, Email) | MSISDN Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| Customer Engagement Platform: Engagement Channels | Server-side Automation In-App Automation message content | Message expiration date or contract term if none specified |
| Customer Engagement Platform: Engagement Channels | Mobile Wallet Passes2 | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| Customer Engagement Platform: Performance Analytics | SMS/MMS message content | Unicast: no storage Mobile Originated content and Mobile Terminated response: 13 months Multicast: 13 months |
| Customer Engagement Platform: Performance Analytics | Performance Analytics data | 13 months (unless otherwise noted in this table) |
| Customer Engagement Platform: Real-Time Data Streaming API | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| Airship Customer Engagement Platform: All Services and Channels | Customer data | Deleted within 90 days of contract termination |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.
2. These are default settings only. Airship customers are able to set individual retention periods for each use case.
V. February 27, 2020
This version of the Airship Data Retention Schedule applies to time periods between February 27, 2020, and March 14, 2021.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| Customer Engagement Platform: Engagement Channels | Contacts Deactivation Period for Web and Mobile channels1 | 13 months |
| Customer Engagement Platform: Engagement Channels | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| Customer Engagement Platform: Engagement Channels | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| Customer Engagement Platform: Engagement Channels | Message Center content | 13 months |
| Customer Engagement Platform: Engagement Channels (SMS/MMS, Email) | MSISDN Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| Customer Engagement Platform: Engagement Channels | Server-side Automation In-App Automation message content | Message expiration date or contract term if none specified |
| Customer Engagement Platform: Engagement Channels | Mobile Wallet Passes2 | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| Customer Engagement Platform: Performance Analytics | Location History data | 3 months |
| Customer Engagement Platform: Performance Analytics | SMS/MMS message content | Unicast: no storage Mobile Originated content and Mobile Terminated response: 13 months Multicast: 13 months |
| Customer Engagement Platform: Performance Analytics | Performance Analytics data | 13 months (unless otherwise noted in this table) |
| Customer Engagement Platform: Real-Time Data Streaming API | Real-Time Data Streaming data | Lesser of 7 days or 100 GB |
| Airship Customer Engagement Platform: All Services and Channels | Customer data | Deleted within 90 days of contract termination |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.
2. These are default settings only. Airship customers are able to set individual retention periods for each use case.
V. April 16, 2019
This version of the Airship Data Retention Schedule applies to time periods between April 16, 2019, and February 26, 2020.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| Customer Engagement Platform: Engagement Channels | Contacts Deactivation Period for Web and Mobile channels1 | 12 months |
| Customer Engagement Platform: Engagement Channels | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| Customer Engagement Platform: Engagement Channels | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| Customer Engagement Platform: Engagement Channels | Message Center content | 13 months |
| Customer Engagement Platform: Engagement Channels | Server-side Automation In-App Automation message content | Longer of 13 months from creation of message or message expiration |
| Customer Engagement Platform: Engagement Channels | Mobile Wallet Passes | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| Customer Engagement Platform: Engagement Channels Customer Data (Performance Analytics) | Location History data | 3 months |
| Customer Engagement Platform: Analytics & Data | Performance Analytics data | 3 months or 13 months, depending on the purchased package. |
| Customer Engagement Platform: Analytics & Data | Real-Time Data Streaming data | Lesser of 7 days or 100 GB |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted.
V. September 1, 2018
This version of the Airship Data Retention Schedule applies to time periods between September 1, 2018, and April 15, 2019.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| Digital Growth Platform: Customer Engagement | Contacts Deactivation Period for Web and Mobile channels1 | 12 months |
| Digital Growth Platform: Customer Engagement | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| Digital Growth Platform: Customer Engagement | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| Digital Growth Platform: Customer Engagement | Message Center content | 13 months |
| Digital Growth Platform: Customer Engagement | Server-side Automation In-App Automation message content | Longer of 13 months from creation of message or message expiration |
| Digital Growth Platform: Customer Engagement | Mobile Wallet Passes | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| Digital Growth Platform: Customer Engagement Customer Data (Insight) | Location History data | 3 months |
| Digital Growth Platform: Customer Data | Insight data | 3 months or 13 months, depending on the purchased package. |
| Digital Growth Platform: Customer Data | Connect data | Lesser of 7 days or 100 GB |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted.
V. June 6, 2018
This version of the Airship Data Retention Schedule applies to time periods between June 6, 2018, and August 31, 2018.
| Airship Service | Feature | Default Data Retention Period |
|---|---|---|
| Digital Growth Platform: Customer Engagement | Contacts Deactivation Period for Web and Mobile channels1 | 12 months |
| Digital Growth Platform: Customer Engagement | Image Hosting & Optimized Rich Page Delivery | Longer of 13 months from creation of content or 6 months after last accessed date |
| Digital Growth Platform: Customer Engagement | Message content for each messaging channel (unless otherwise listed below) | Unicast: Not stored for processing, but in application logs for 30 days for support purposes Multicast: 13 months Content template: Contract term |
| Digital Growth Platform: Customer Engagement | Message Center content | 13 months |
| Digital Growth Platform: Customer Engagement | Server-side Automation In-App Automation message content | Longer of 13 months from creation of message or message expiration |
| Digital Growth Platform: Customer Engagement | Mobile Wallet Passes | Coupon: 365 days Gift card: 730 days Loyalty: 730 days Generic: 730 days Event ticket: 30 days Boarding pass: 30 days Member card: 730 days |
| Digital Growth Platform: Customer Engagement | Location History data | 3 months |
| Digital Growth Platform: Customer Data | Insight data | 3 months or 13 months, depending on the purchased package. |
| Digital Growth Platform: Customer Data | Connect data | Lesser of 7 days or 100 GB |
1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits.
Before June 6, 2018
This version of the Airship Data Retention Schedule applies to time periods prior to June 6, 2018.
| Airship Service | Feature | Data Retention Period |
|---|---|---|
| Engage | Location History | 3 months |
| Engage | Image Hosting & Optimized Rich Page Delivery | 6 months after last accessed date |
| Engage | Addressable User Deactivation Period1 | 12 months |
| Engage | Push Payload | Unicast: 30 days Multicast: 13 months |
| Engage | Unicast Messages | N/A2 |
| Insight | Insight data | 3 months or 13 months, depending on the purchased package |
| Connect | Connect data | Lesser of 7 days or 100 GB |
1. Addressable Users are deactivated from the Airship Service when an Addressable User has not issued a Registration Event to Airship during the applicable Addressable User Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK that indicate activity from the software installation or device managed by the Airship Service. Registration Events typically occur on app opens or web page visits.
2. Unicast messages are stored in system logs for 30 days, but are not otherwise retained.
Legacy Products and Services
Documentation for products and services that are scheduled for deprecation.
Deprecation Schedule
API deprecation schedule:
| Version | Docs | Release Date | End of Life Date |
|---|---|---|---|
| v3 | API Reference | July 22, 2013 | Current recommended version |
| v1/v2 | N/A | 2009 | July 31, 2015 (deprecated) |
Products deprecation schedule:
| Product | Docs | End of Life Date |
|---|---|---|
| Blackberry Support | N/A | December 1, 2016 |
| Legacy Message Composer | N/A | November 29, 2016 |
| MPNS Service | N/A | March 31, 2017 |
| Aliases | N/A | TBD |
| Device Feedback API | N/A | June 30, 2018 |
| Location History | N/A | March 15, 2021 |
| Legacy Segment Builder | N/A | March 15, 2021 |
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