Key billing terminology for the Airship App Experience Platform.
App Experience Platform
For Airship App Experience Platform contracts, effective April 6, 2022:
Monthly Active Users
Monthly active users (MAU) is a unit of measurement used to count the number of unique users who have opened an app within a calendar month. Monthly active users are tracked via a channel ID. A month is calculated as the billing period of one calender month from 00:00 UTC on the first day of the calendar month to midnight UTC on the last day of the same calendar month.
Contact means a user that has registered an activation event and Customer can send a notification via one or more Airship supported channel(s). If Customer has provided Airship with Customer-supplied user key value that can be used to identify a single user across channels, a Contact will represent that single user across the associated channels. Contact records without such user key value association default to the address of the respective channels, such as mobile channel ID, web notification channel ID, email address, and will each count as a separate Contact.
Activation events include opting-in, subscribing, installing, registering or other similar types of events that allow Contacts to receive notifications via one or more channels. In counting the total number of Contacts each month, Airship removes users that have registered a deactivation event in the previous month. Deactivation events include opting-out, unsubscribing, uninstalling, and deletions. Examples of activation and deactivation events are noted in the below chart.
|Channels||Activation Event||Deactivation Event||Default Deactivation||Contact Count = Number of Activations less Number of Deactivations|
|Mobile/App||Registration||Uninstall||12 months||Number of Contacts|
|Web Notifications||Opted-in||Opt out or Uninstall||12 months||Number of Contacts|
|Mobile Wallet||Installed Passes||Uninstalled or Expired Passes||Not applicable||Number of Contacts|
|Subscribed||Unsubscribes from transactional emails or channel is deleted||Not applicable||Number of Contacts|
|SMS||Opted in||Opt-out or channel is deleted||Not applicable||Number of Contacts|
|Open Channel||Registration||Channel is deleted||Not applicable||Number of Contacts|
|TOTAL||Total number of Contacts|
Notification means each content sent using an Airship supported channel. Examples of notifications are specified in the below chart.
|Channels||Number of Notifications|
|Mobile/App||Number of Notifications sent|
|Web||Number of Notifications sent|
|Mobile Wallet||Number of Passes (each install and each update)|
|Counted separately in Email package, if applicable|
|SMS||Counted separately in SMS package, if applicable|
|In-App Automation||Number of Notifications displayed|
|Message Center||Number of Messages sent|
|Open Channel API||Number of Notifications sent|
Channels & Web Notifications
For Airship Channels, Real-Time Data Streaming, Performance Analytics, and Web Notifications contracts:
We measure the number of Addressable Users you can reach using Airship’s Service in the previous billing month. An Addressable User is a software installation on a device managed by Airship. At the beginning of every month we remove users who have uninstalled or were deactivated in the previous month.
Total Passes Installed
For Airship Mobile Wallet contracts:
For billing purposes, Airship counts the total number of “Total Passes Installed” each month on a customer’s account. The Total Passes Installed count includes each Apple Wallet mobile wallet pass and Google Wallet mobile wallet card that has been installed by an end user on a unique device during the current month, as well as those mobile wallet passes and/or mobile wallet cards that are still installed on devices from prior months.
Wallet passes and/or mobile wallet cards that fit the following conditions are counted in the month deleted or expired, but not the following months:
- Wallet passes and/or wallet cards deleted individually on each device by end users or systematically by Airship Mobile Wallet customers.
- Wallet passes and/or wallet cards that have expired on each device.
Mobile Wallet Items Under Management
For Airship Mobile Wallet contracts entered into or renewed prior to July 1, 2016:
For billing purposes, Airship counts the total number of “Wallet Items” each month on a customer’s account that are managed by Airship Mobile Wallet. The Wallet Items under management count includes each unique Apple Wallet mobile wallet pass and Google Wallet mobile wallet pass that was being managed by Airship Mobile Wallet during a given month. This includes Wallet Items that were created that month, as well as those wallet items still under management from prior months.
Wallet items that fit the following conditions are counted in the month deleted or expired, but not the following months:
- Wallet items deleted individually by end users or systematically by Airship Mobile Wallet customers.
- Wallet items that have expired.