Billing

Key billing terminology for the Airship App Experience Platform.

App Experience Platform

For Airship App Experience Platform contracts, effective April 6, 2022:

Monthly Active Users

Monthly active users (MAU) is a unit of measurement used to count the number of unique users who have opened an app within a calendar month. Monthly active users are tracked via a channel ID. A month is calculated as the billing period of one calender month from 00:00 UTC on the first day of the calendar month to midnight UTC on the last day of the same calendar month.

Contact

Contact means a user that has registered an activation event and Customer can send a notification via one or more Airship supported channel(s). If Customer has provided Airship with Customer-supplied user key value that can be used to identify a single user across channels, a Contact will represent that single user across the associated channels. Contact records without such user key value association default to the address of the respective channels, such as mobile channel ID, web notification channel ID, email address, and will each count as a separate Contact.

Activation events include opting-in, subscribing, installing, registering or other similar types of events that allow Contacts to receive notifications via one or more channels. In counting the total number of Contacts each month, Airship removes users that have registered a deactivation event in the previous month. Deactivation events include opting-out, unsubscribing, uninstalling, and deletions. Examples of activation and deactivation events are noted in the below chart.

ChannelsActivation EventDeactivation EventDefault DeactivationContact Count = Number of Activations less Number of Deactivations
Mobile/AppRegistrationUninstall12 monthsNumber of Contacts
Web NotificationsOpted-inOpt out or Uninstall12 monthsNumber of Contacts
Mobile WalletInstalled PassesUninstalled or Expired PassesNot applicableNumber of Contacts
EmailSubscribedUnsubscribes from transactional emails or channel is deletedNot applicableNumber of Contacts
SMSOpted inOpt-out or channel is deletedNot applicableNumber of Contacts
Open ChannelRegistrationChannel is deletedNot applicableNumber of Contacts
TOTALTotal number of Contacts

Notification

Notification means each content sent using an Airship supported channel. Examples of notifications are specified in the below chart.

ChannelsNumber of Notifications
Mobile/AppNumber of Notifications sent
WebNumber of Notifications sent
Mobile WalletNumber of Passes (each install and each update)
EmailCounted separately in Email package, if applicable
SMSCounted separately in SMS package, if applicable
In-App AutomationNumber of Notifications displayed
Message CenterNumber of Messages sent
Open Channel APINumber of Notifications sent

Channels & Web Notifications

Addressable Users

For Airship Channels, Real-Time Data Streaming, Performance Analytics, and Web Notifications​ contracts:

We measure the number of Addressable Users you can reach using Airship’s Service in the previous billing month. An Addressable User is a software installation on a device managed by Airship. At the beginning of every month we remove users who have uninstalled or were deactivated in the previous month.

Mobile Wallet

Total Passes Installed

For Airship Mobile Wallet contracts:

For billing purposes, Airship counts the total number of “Total Passes Installed” each month on a customer’s account. The Total Passes Installed count includes each Apple Wallet mobile wallet pass and Google Wallet mobile wallet card that has been installed by an end user on a unique device during the current month, as well as those mobile wallet passes and/or mobile wallet cards that are still installed on devices from prior months.

Wallet passes and/or mobile wallet cards that fit the following conditions are counted in the month deleted or expired, but not the following months:

  • Wallet passes and/or wallet cards deleted individually on each device by end users or systematically by Airship Mobile Wallet customers.
  • Wallet passes and/or wallet cards that have expired on each device.

Mobile Wallet Items Under Management

For Airship Mobile Wallet contracts entered into or renewed prior to July 1, 2016:

For billing purposes, Airship counts the total number of “Wallet Items” each month on a customer’s account that are managed by Airship Mobile Wallet. The Wallet Items under management count includes each unique Apple Wallet mobile wallet pass and Google Wallet mobile wallet pass that was being managed by Airship Mobile Wallet during a given month. This includes Wallet Items that were created that month, as well as those wallet items still under management from prior months.

Wallet items that fit the following conditions are counted in the month deleted or expired, but not the following months:

  • Wallet items deleted individually by end users or systematically by Airship Mobile Wallet customers.
  • Wallet items that have expired.