Journeys Update

This is a labeling change in the dashboard and documentation, with no change in product functionality. This change is effective July 12, 2022.

Why a new name?

The initial design and purpose of a “journey” was a series of messages created in a composer. As we added new functionality, a “journey” became a user lifecycle experience, with a message series as one of its possible components. The rename creates a necessary distinction between the two.

Updated definitions

Sequence

A sequence is a series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a journey.

Journey

A journey is a continuous user experience of connected Sequences, Scenes, Surveys, and/or In-App Automations.

Documentation

See our updated documentation:

• About Journeys
• About Sequences