Adjust Integration
Take advantage of Adjust’s mobile measurement capabilities in Airship to set attributes on your audience and trigger automations and journeys from custom events.
This integration helps you take advantage of Adjust’s mobile measurement and attribution capabilities in Airship.
Adjust sends custom events into Airship when your Adjust-enabled app logs clicks, installs, sessions, reattributions, and in-app events (shown as the event name). You can use these events to trigger automations and journeys to interact with your customer when it’s most relevant to them.
Adjust can also set AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience. on your Airship audience, like the names of campaigns or ad groups that your audience was receptive to. You can use this information to segment your audience or to personalize messages.
You can take advantage of properties in custom events from Adjust or attributes set on your audience to personalize messages using HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., {{first_name}}, to complex evaluations of personalization data.
You need to create attributes in Airship before the Adjust integration can set attributes on your audience.
{
"id": "aae70da5-a276-4dd4-a11e-f5b5796a52f1",
"offset": "1000000000780",
"occurred": "2020-08-17T22:37:53.000Z",
"processed": "2020-08-17T22:40:35.337Z",
"device": {
"ios_channel": "c014a2ed-4c30-4f6d-a9b3-e2ba7a01b45c",
"channel": "c014a2ed-4c30-4f6d-a9b3-e2ba7a01b45c",
"device_type": "IOS",
"attributes": {
"locale_variant": "",
"app_version": "1.0",
"device_model": "x86_64",
"connection_type": "WIFI",
"app_package_name": "com.urbanairship.partner.adjust",
"iana_timezone": "America/Los_Angeles",
"push_opt_in": "false",
"locale_country_code": "US",
"device_os": "13.0",
"locale_timezone": "-25200",
"locale_language_code": "en",
"location_enabled": "false",
"background_push_enabled": "false",
"ua_sdk_version": "13.2.0",
"location_permission": "UNPROMPTED"
}
},
"body": {
"name": "session",
"session_id": "c014a2ed-4c30-4f6d-a9b3-e2ba7a01b45c",
"source": "API",
"properties": {
"adjust_attribution_method": "",
"partner_parameters": "",
"reporting_revenue": 25,
"revenue_float": 25.00,
"revenue_usd_cents": 2500,
"revenue_usd": 25,
"revenue": 2500
}
},
"type": "CUSTOM"
}See our Adjust page for more information about setting up and using this integration.
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