SMS Tag Actions

Now you can add and remove tags from your audience when they interact with Airship-shortened linksConverts HTTP/HTTPS URLs in your SMS messages to unique, shortened URLs for your recipients. The shortened URLs reduce the total number of characters that links consume and produce click tracking metrics, helping you determine how effective your SMS messages are in driving traffic to your links. in your messages. With SMS message actions, you can automatically segment your audience when they interact with links in your messages.

Adding and removing tags when your audience clicks links in your messages makes it easy to track conversions and your SMS audience’s general engagement with a message. It also provides a mechanism to filter users out of journeys when they click a link, so you don’t over-message customers after they engage with your message.

To add tag actions in the dashboard, in any message with a link, use the Set Tags option to add or remove tags from users who interact with your link.

In the API, you can add query parameters to a link to set tag actions for a URL.

• Add a tag: ?ua-tag-add=my_tag_group:tag_to_add
• Remove a tag: ?ua-tag-remove=my_tag_group:tag_to_remove

POST /api/push HTTP/1.1
Authorization: Basic <master authorization string>
Accept: application/vnd.urbanairship+json; version=3
Content-Type: application/json

{
   "audience": {
      "AND": [
         {
            "tag": "basketball",
            "group": "interests"
         },
         {
            "tag": "portland",
            "group" "metro_area"
         }
      ]
   },
   "notification": {
      "sms": {
         "alert": "Go to https://www.mysite.com/sports?ua-tag-add=fav_team:blazers&ua-tag-remove=fav_team:no_preference to make the Blazers your favorite team!",
         "expiry": 172800,
         "shorten_links": true
      }
   },
   "device_types": [ "sms" ]
}

For more information about SMS link shortening and tag actions, see:

• SMS Tag Actions
• SMS Tag Actions in the API