Audience Pulse with AI-Powered Recommendations

Audience Pulse analyzes user activity using the Recency, Frequency, Monetary model , organizing users into tiers based on their engagement patterns. You can create Segments from selected tiers and transitions to target specific users.

With today’s release, Audience Pulse includes AI-powered recommendations that identify trends and suggest ready-to-implement tactics for messages, experiences, JourneysA continuous user experience of connected Sequences, Scenes, and/or In-App Automations., and experiments. The new name more accurately describes what the feature does: help you understand your audience’s engagement across all channels within the Airship Service so you can create more targeted campaigns, and reflects Airship’s privacy-by-design approach.

To access your recommendations in Audience Pulse, select AI Insights. A drawer will expand and display a summary card for five recommendations. Each recommendation explains why the trend matters and provides implementation guidance. Get new insights as your audience evolves.

Requirements and documentation

AI recommendations are included with AXP Enterprise plans. See Feature packages reference for plan information. Learn more in AI recommendations in Audience Pulse.