Zero-Copy Data Integration

This approach offers several benefits. It uses existing data infrastructure and tools, which makes it efficient. It also provides flexibility and control since data stays in its native environment. The data is always as fresh as your data warehouse, with no waiting for imports and no synchronizations job that can fail.

Your externally sourced AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience. behave the same as other Airship Attributes. You can use them to build SegmentsA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a Segment. and personalize content using HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., {{first_name}}, to complex evaluations of personalization data..

Supported data source and types

Our initial release of zero-copy data integration is supported for Snowflake , a fully managed cloud-based data warehouse and analytics service for storing and analyzing data.

The integration supports the same data type as Attributes from other sources:

• Text — String values for personalization and segmentation
• Number — Integer, float, or string values for calculations and comparisons
• Date — Date and timestamp values for time-based targeting
• JSON — Complex structured data for advanced personalization

For more information, see Attribute types in About Attributes.

Configuration and documentation

Setup requires configuration by Airship. To get started, contact your Airship account manager or Support  to request the integration.

Airship will help you with these steps:

• Setting up the integration for your Airship project
• Identifying the tables and views you want to be able to access in Airship — For example, tables containing customer profile data like demographics, preferences, or subscription status
• Mapping your Snowflake data to Channel IDsAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address. and AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience.

For more information about benefits, use cases, and details about setup and use, see Zero-copy data integration.