Enhanced Personalization Proofing and Testing

Airship’s personalization previewing tool renders your personalized content within a device preview using a specified user’s AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience., accurately visualizing how messages will appear to individual users based on their unique data.

The updates in this release collectively streamline your content proofing process, reduce friction, and support faster QA cycles for personalized campaigns.

Contact selection

In addition to existing methods of previewing using data from a Preview GroupA preview group is audience group used for previewing personalized content in the dashboard. Wherever a personalization preview is available, you can select a preview group, and its group members’ attributes will appear for any Handlebars references to attributes. You can enable any preview group as a test group so you can send test messages to its group members. These messages appear as tests in Messages Overview. user or manually adding JSON data, the tool now offers the following direct user selection options:

• Random Contact: Generate a list of up to 10 real audience channels instantly. You can select a contact from this initial list or refresh to generate a new set.
• Specific Contact: Search for any user in your project by their Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual., Channel IDAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address., email address, or MSISDNThe mobile phone number, including country code, of a device in your Airship audience. Each MSISDN represents an individual mobile device..

After selection, you can also modify or override their Attributes for deeper personalization testing scenarios.

Enhanced user interface

We moved the personalization previewing tool from a floating panel to a collapsible drawer. This change provides increased screen real estate for content configuration and improved usability.

How to preview personalization

Where message, TemplateReusable message content. Templates support personalization using merge fields and other logic., and SnippetA reusable piece of content that you can define in Airship for later use in your messages and templates. Snippets support text or HTML content and can be used for commonly used elements such as a copyright, header image, or custom CSS. previews appear, select View for Preview Data to open the configuration drawer. Then, select and configure a data source: Preview Group, Random Contact, or Specific Contact. Select JSON to view and edit the Attributes.

You can instantly see how your message renders for the selected channel and test your personalization using various channels and data sets.

In the Review step of a composer, select Send Test to verify the message appearance on an actual device. You can personalize the message using the data currently selected in the Preview Data tool to send a consistent message to all test recipients. The Send Test option is not supported for Scenes and In-App Automation.

Documentation

Get all the details in Previewing personalized content. For sending a test to users, see the Review step for the following:

• Create a Message
• Create an Automation
• Create a message A/B test
• Test a Sequence