Performance Analytics Labs Dashboard

Go to the Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data. Labs DashboardA collection of queries in Performance Analytics, providing you with an at-a-glance view of relevant information. for valuable insights and to provide feedback before the new reports are officially released. LooksA saved query in Performance Analytics. are provided under topical headings. Select the link under each Look to access a Dashboard containing additional related Looks. Each Dashboard contains a survey link.

This initial release contains a Contacts Dashboard to help you analyze metrics at the ContactAny user in your project. Contacts are identified as either an Anonymous Contact or a Named User. Airship can set targeting data on these identifiers, which are also used to map devices and channels to a specific user. level. You can view the number of Contacts and channels in your project over time, as well as the distribution between known and anonymous Contacts, platforms, and channels associated with a Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual..

Additional content included in Labs today focuses on:

• NPS — Analyze the feedback of NPS surveys, with a breakdown of responses by platform, version, opt-in status, and behaviors. You can also view user feedback for the survey.
• Goals — These Dashboards provide more detailed reporting on possible out-of-the-box GoalsSelected events that generate a set of performance reports. You can also use them for measurement in Holdout Experiments and Feature Flag A/B tests.:
  • App Opens — View how app opens have progressed over time, the number of recent app sessions compared to the last seven and 30 days, and counts of your monthly, weekly, and daily active users.
  • Web Sessions — View how web sessions have progressed over time, the number of recent web sessions compared to the last seven and 30 days, and counts of your monthly and daily unique visitors.
  • Retention — Monitor activation and retention rates for your app audience, identifying where usage drop-off commonly occurs so you can build programs to improve retention rates.

Requirements and documentation

Performance Analytics is included in all current AXP plans. Non-enterprise customers can upgrade to AXP Essentials in the dashboard. To upgrade to AXP Enterprise or add Performance Analytics to another enterprise plan, contact Airship Sales .

To add Labs to Performance Analytics, a user with Owner, Administrator, or Full Access permission must toggle the option in your project settings:

1. Go to Settings.
2. Under Project Configuration, select Manage for Dashboard Settings.
3. Select the toggle for Labs Dashboard.

Once enabled, go to Go to Reports, then Performance Analytics, then Labs.

For more about the new Dashboard, see Labs in Performance Analytics Dashboard and Look definitions. If you’re new to the feature, check out Getting Started with Performance Analytics.