Behavioral Targeting Enhancements

Behavioral Targeting analyzes user behaviors using the Recency, Frequency, Monetary  model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users.

Today’s release expands what behaviors you can analyze. Now you can:

• Analyze an event on any channel. Events are evaluated for a user on the channel where they occur. Considering activity across all connected channels provides a holistic view of user engagement.

• Set different events for Recency, Frequency, and Monetary to tailor the analysis to your specific business goals and user interactions. You can select any Custom EventEvents that indicate that a user performed a predefined action, such as adding an item to a shopping cart, viewing a screen, or clicking an Unsubscribe button. Custom Events can trigger automation, including Sequences and Scenes. You can code them into your app or website, or send them to Airship from an external source using the Custom Event API. Custom Events contain properties that you can use to personalize messages. in your project or a Default Event.

• Analyze more Default Events. Choose from:

  • App: app_open or message_center_read
  • Web: web_click or web_session
  • SMS: short_link_click

• Analyze the amount of time or money spent related to a Monetary event. After choosing the event, select an event property to analyze its values instead of only counting the events. Use Monetary event properties to track metrics like purchase value, content consumption duration, or any other relevant numerical data.

To get started, customize the model with relevant events, such as purchases, adding to carts, and engaging with editorial content. Once your reports are available, save selected groups as SegmentsA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a Segment. and target them for more effective campaigns.

Documentation

Check out Behavioral Targeting for more information and to start generating your tiers and reports.