Apr 10, 2025

Adaptive Link Landing Page Enhancements

Adaptive Links on iOS provide a guided user experience for your Apple Wallet passes.

For Apple Wallet passes generated from an Adaptive LinkA vendor-agnostic, shortened mobile wallet pass link that supports templates for both Google Wallet and Apple Wallet. When a user taps the link, Airship determines the user’s platform and generates the right pass for that platform., today’s release updates the default appearance and behavior of the screen that appears after adding the pass or canceling.

Landing pages on iOS

After adding a pass or canceling, the Wallet app closes, and a landing page displays these elements:

  • Logo image — The full pass rendering is replaced with its template’s logo image laid over its background color. You can customize this to also add the strip image.
  • View prompt — If the pass was already added to Wallet, selecting this prompt opens the pass in the app. If not added to Wallet, it opens the app’s home screen.
  • Add prompt — Selecting this prompt downloads the pass file and opens it in Wallet with a prompt to add it.

This is the default appearance and behavior for Adaptive Links opened on an iOS device for projects created after April 10, 2025. You can also enable it for older projects and disable it at any time: Go to Settings, then Project Details, and then toggle the Adaptive Link Landing Pages option. When disabled, the landing page displays a blank white screen after adding the pass or canceling.

Documentation

Get all the details in About Adaptive Links.