Experimentation Hub

Performing tests and measuring results are fundamental aspects of improving your business outcomes. The Experimentation Hub gives you a centralized view of this data in the Airship dashboard.

From your project dashboard, first select Experiments, then select Experimentation Hub. The Overview section contains:

• Counts of GoalSelected events that generate a set of performance reports. They can also be used for measurement in Holdout Experiments. event occurrence in the past 30 days
• Counts of message, SceneA single or multi-screen in-app experience cached on users’ devices and displayed when users meet certain conditions in your app or website, such as viewing a particular screen or when a Custom Event occurs. They can be presented in fullscreen, modal, or embedded format using the default swipe/click mode or as a Story. Scenes can also contain survey questions., and SequenceA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey. A/B tests and Sequence control groups in the past 30 days, plus counts of message and Scene A/B tests by channel
• Counts of total and active Holdout ExperimentsMeasures the effects of excluding a group of audience members from all messages or messages with specific Campaign Categories. You can compare the performance of the two audience groups in reports for selected goal events., counts by status, and results of the latest experiment
• Links to information about designing effective experiments, analyzing results, and making data-driven decisions, and links to Airship experimentation docs

Go to Goals, Holdout Experiments, and Campaign Experiments for summaries and reports. You can also view content previews for A/B tests. Message and Sequence A/B test reports include Goal attribution metrics. Search for specific experiments and follow links to open them and make changes.

Documentation

Check out all our experimentation docs:

• Goals
• Holdout Experiments
• Message A/B Tests
• Scene A/B Tests
• Sequence A/B Tests
• Sequence Control Groups