Additional Default Events for Goals

Create a Goal based on a default event and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.

Goals are selected events that generate a set of performance reports. They are also used for measurement in Holdout ExperimentsMeasures the effects of excluding a group of audience members from all messages or messages with specific Campaign Categories. You can compare the performance of the two audience groups in reports for selected goal events..

You can create goals based on predefined and custom events in your project, and in August we added support for a default event: App Open app_open. Today’s release adds support for five more default events:

  • First Open first_open — User opened your mobile app for the first time.
  • First Seen first_seen — User opted in to notifications or opened your mobile app for the first time.
  • First Opt In first_opt_in — User opted in to a channel for the first time. For Email (commercial), SMS, and Open channels only.
  • Uninstall uninstall — User uninstalled your mobile app in response to a push.
  • Web Session web_session — User generated a web sessionA session that occurs when an opted-in user directly visits a website with the Airship Web SDK present, or by clicking a web notification that leads the visitor to the site. The page the user visits must have the Web SDK installed to track sessions. A new session is generated after 30 minutes of inactivity..

Unlike custom and predefined events, you do not need to add default events to your project before selecting them for goals.

Requirements and documentation

The Goals feature requires Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data.. Contact Airship Sales to add it to your Airship plan.

Learn how to create Goals and Holdout Experiments and view their reports.