Goals

You can create a goal — a single event defined in your project — and track its performance in a set of reports:

• Goal — The number of times the event occurred per day and the 7-day average.
• Goal per platform or named user — The number of times the event occurred per platform or Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual.. Only appears if multiple platforms are configured for the project.
• Channels per goal — The number of ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. that performed the event at least one time. You can filter by greater than or equal to or is between and enter values.
• Goal frequency per channel — The frequency of event occurrence per ChannelA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.. Data points displayed: 50th (median), 75th, and 99th percentiles.

The default view is the last three months of data. You can select a new time frame, and the reports will reload with the data for that period. For reports displaying multiple platforms, you can filter by one or more platforms.

Requirements and documentation

Goals requires Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data. but appears independently in the Reports menu. Contact Airship Sales  to add Performance Analytics to your Airship plan.

Learn how to create Goals for your project and view the reports.