SMS Keywords

A keyword is a word you define to perform an action when used in a mobile-originated SMS message, such as triggering a text response, opting in a user, or applying a tag for segmentation. Today’s release gives you the power to create and manage keywords for your projects.

You can use keywords to:

• Opt users in to messaging campaigns based on their keyword-indicated interests.
• Drive loyalty with unique keywords for loyalty members and non-members.
• Trigger external processes, e.g., a chatbot, using webhooks.
• Provide directions or access to promotional information, coupons, etc.
• Target future messaging based on keyword generated tags or subscription lists.

Learn how to create and manage SMS keywords.