App Experience Platform (AXP) Launch
Airship’s App Experience Platform is a no-code approach for your product, digital, and marketing teams to create, adapt, and publish native app experiences on their own — without ongoing developer support or app updates.
AXP is now generally available and includes the following features. Contact Sales or your account manager for purchase information.
Surveys — Surveys are question-and-answer experiences used to collect and aggregate feedback or generate a net promoter score. They are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times.
Scenes — Scenes are multi-screen experiences that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times.
Surveys and Scenes in the Journey Map — The journey map is a visualization of JourneysA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey. and in-app experiences that can be connected to create a continuous user experience. You can also create and edit from the map. Surveys and scenes have feature parity with In-App AutomationMessages that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. in the map.
- Release announcement
- Journey Map
The message series component of a journey is now labeled Sequence. See the announcement.
Multi-channel preference centers — A preference center is a page where users can manage their opt-in statuses for the subscription lists in your project. Preference centers are presented within your app or website or as an Airship-hosted web page. Multi-channel preference centers control more than a single channel and have SMS support.
Contact management — You can use the contact management tool to view details about specific contacts. You can also create a Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. , add and remove ChannelsAn instance representing an entity addressable via the Airship service, e.g., an iOS device, email address, SMS number or web browser. The channel instance or channel object contains all relevant information about a channel, including metadata used for targeting, opt-in status, device-specific information, and, importantly, a unique identifier for the channel, the channel ID. to/from a named user, and remove contacts from your Airship records.
Set and remove tags using file upload — Upload a CSV list of users and specify which tags to add and/or remove to each one.