Tealium Inbound and Source Integrations

Tealium Inbound and Source Integrations

Consume Tealium data and send Airship engagement data to Tealium.

Tealium is a Customer Data Platform (CDP). CDPs collect, store, and normalize large volumes of data while creating a persistent identifier that spans across data sets. You can use the inbound and source integrations together or separately.

Inbound Integration
Use Tealium to set TagsMetadata that you can associate with channels or named users for audience segmentation. Generally, they are generally descriptive terms indicating user preferences or other categorizations, e.g., wine_enthusiast or weather_alerts_los_angeles. Tags are case-sensitive. , AttributesMetadata that you can use for audience segmentation. Attributes differ from tags in that when evaluating users with attributes, Airship uses operators, e.g., equals, less than/greater than, contains, before/after, to determine whether or not to target a user. Supported attribute types are TEXT, NUMBER, and DATE. , and deliver Custom EventsEvents that indicate that a user performed a predefined action, such as adding an item to a shopping cart, viewing a screen, or clicking an Unsubscribe button. Custom events can trigger automation, journeys, scenes, and surveys. You can code them into your app or website, or send them to Airship from an external source using the custom event API. Custom events contain properties that you can use to personalize messages. in Airship. This data is synced between Tealium and Airship using Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. .

Once in Airship, customers can segment based on those tags, events, and custom event properties, as well as trigger Automations and Journeys. Personalization using attributes and custom event properties is also supported.

Source Integration
Rich user-level App, SMS, Web, Email, and Open channel data is sent from Airship to Tealium using Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. . Tealium then transforms Airship data into traits and audiences, unifying users and content across different platforms. You choose which RTDS events to send to Tealium.

See the Tealium partner documentation for integration setup information.