Tealium Inbound and Source Integrations

Tealium is a Customer Data Platform (CDP). CDPs collect, store, and normalize large volumes of data while creating a persistent identifier that spans across data sets. You can use the inbound and source integrations together or separately.

Inbound Integration

Use Tealium to set TagsMetadata that you can associate with channels or named users for audience segmentation. Generally, they are descriptive terms indicating user preferences or other categorizations, e.g., wine_enthusiast or weather_alerts_los_angeles. Tags are case-sensitive. , AttributesMetadata used for audience segmentation and personalization. They extend the concept of Tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience. , and deliver Custom EventsEvents that indicate that a user performed a predefined action, such as adding an item to a shopping cart, viewing a screen, or clicking an Unsubscribe button. Custom events can trigger automation, including Sequences, Scenes, and Surveys. You can code them into your app or website, or send them to Airship from an external source using the custom event API. Custom events contain properties that you can use to personalize messages. in Airship. This data is synced between Tealium and Airship using Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. .

Once in Airship, customers can segment based on those tags, events, and custom event properties, as well as trigger Automations and Journeys. Personalization using attributes and custom event properties is also supported.

Source Integration

Rich user-level App, SMS, Web, Email, and Open channel data is sent from Airship to Tealium using Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. . Tealium then transforms Airship data into traits and audiences, unifying users and content across different platforms. You choose which RTDS events to send to Tealium.

See the Tealium partner documentation for integration setup information.