Surveys

Surveys are question-and-answer experiences that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times.

You create a survey using our provided templates:

• NPS (Net Promoter Score) — A survey based on the net promoter score  metric, which measures how likely it is that your users would recommend your brand or product to a friend or colleague. This can be used to measure their overall sentiment about your brand or product (known as relational NPS) or about a specific experience or transaction, such as booking a flight (known as transactional NPS).

• User Feedback — A general purpose survey with multiple question options to collect a wide range of user feedback.

You can add additional content and drag and drop questions into your preferred order:

• Open Text questions are followed by a text field where users can enter a response, up to 2000 characters.
• Multiple Choice questions are followed by check boxes for selecting one or more answers you provide.
• Single Choice questions are followed by radio buttons for selecting one of multiple answers you provide.
• Media (image or video) can be embedded in the survey. A media element placed at the top of your survey can function as a header.

The Submit button label can be customized, and you can add a confirmation screen that appears when the button is pressed. You can also add more buttons and set tags when a button is pressed.

If you have privacy terms to help users understand your data collection practices, you can add a link to the webpage at the bottom the survey.

Learn more about surveys, including use cases and how to create them in the Airship dashboard:

• About Surveys
• Create a survey