A Subscription list is an Audience ListMessaging recipient groups based on either your own data or automatically-generated app user lifecycle information. You can use audience lists to target specific users. of opted-in devices, browsers, and/or email addresses — and with today’s release, now you can include phone numbers, for your SMS audience. You can also set up SMS keywords your audience can use to opt in to or out of subscription lists.
Subscription lists can help with retaining customers, since recipients can opt in and out of content per list rather than opting out of all messaging. Additional uses:
- Select a list when defining your audience for a message
- Trigger an AutomationA set of conditions that your audience must meet before they receive a message. or JourneyA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its continuation. Journeys can be connected to other journeys and to in-app experiences to create continuous user experiences. when a user opts in to or out of a list, or use their opt-in status as a ConditionTag-, channel-, or subscription-based requirements for members of your audience to receive a message from an automation or journey. The message is not sent if your conditions are not met. .
- Include a list in a SegmentA grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a segment.
- Create a Preference CenterA page where users can manage their opt-in statuses for the subscription lists in your project. Preference centers are presented within your app or website, or as an Airship-hosted web page. — Not supported for SMS