Subscription Lists for SMS

Subscription Lists for SMS

Create an SMS subscription list and manage subscription status using keywords.

A Subscription list is an Audience ListMessaging recipient groups based on either your own data or automatically-generated app user lifecycle information. You can use audience lists to target specific users. of opted-in devices, browsers, and/or email addresses — and with today’s release, now you can include phone numbers, for your SMS audience. You can also set up SMS keywords your audience can use to opt in to or out of subscription lists.

Subscription lists can help with retaining customers, since recipients can opt in and out of content per list rather than opting out of all messaging. Additional uses:

To get started, see our Subscription lists documentation. Keywords are configured for your project by Airship support.