Double opt-in is a process where users who sign up for messaging must confirm opting in before they can receive messages. You can use double opt-in to ensure your email subscribers intended to sign up and have entered the correct email address.
Today we released features to automate this process in Airship:
Double Opt-In trigger for AutomationA set of conditions that your audience must meet before they receive a message. — Create a new automation, select this trigger, then add the content for the confirmation email, including the opt-in link.
For the API, use the
/api/pipelinesendpoint with the
Opt in mode
"opt_in_mode": "double"when registering new email channels. When a new channel is registered using this
"double"parameter, it creates a
double_opt_inevent. This event is used to trigger sending the confirmation email.
For the full usage details and requirements, see: Email: Double Opt-In.