We developed our new Send Frequency dashboard with Airship customers to address the age-old marketing question How many messages should I send each week?
The dashboard has four sections containing various reports:
- Engagement by send volume — Learn how many messages you sent last week, and analyze the impact different send volumes had on user behavior.
- Engagement by send frequency for a given send volume — Understand the impact frequency of messaging has on direct open, uninstall, and opt-out rates.
- Week over week comparisons — Understand how your send volume changes week over week.
- The messages you sent within the last week — See the details about your messages: Notification ID, Notification Date, Message, Campaign Category, Audience Size, Direct Open Rate, and Platform.
See detail about each Send Frequency report: Performance Analytics Report Definitions. This initial release includes App channel activity only.
The Send Frequency dashboard requires Airship’s Predictive package. Please contact Airship Sales to purchase.