Dashboard Support for Event Segmentation

Following our API release in August, we now have dashboard support for event segmentation.

• All Airship customers can use EventsEvents represent activities in the Airship system, as well as user behavior in your app or website. You can also send external activities (e.g., POS transactions) into the Airship system as events. Events power Airship data products and can be used in audience segments, as automation triggers, and for partner integrations. in the redesigned Segment Builder.
• Beta program participants can use events when using the beta version of Target Specific Users in the Audience step of the Message and A/B Test composers. GA release: December 17, 2020.

After selecting an event, you will choose whether or not the event was performed and set the frequency of occurrence. You can also specify a date or range when the event occured and filter by properties associated with the event.

This example shows a segment that targets users with the purchased event occurring twice between the dates September 1, 2020 and September 15, 2020:

You can further refine your audience by filtering on event properties. This example shows a segment that targets users who have opened the app by tapping a push notification with the push_id of "28e9d533-c8a7-4abf-93f4-4794b09391eb":

Learn about configuration requirements and follow our tutorials:

• Event Segmentation
• Segment Builder (Early access)
• Target Specific Users (Beta)