Personalize A/B Tests

Personalize A/B Tests

You can now take advantage of Airship’s personalization features in A/B tests, helping you learn how best to engage with your audience.

Test personalized messages against generic messages to see how you can boost engagement. Try different message lengths to see if shorter or longer messages hold your audience’s attention — like abandoned cart notifications with all items in the cart or just the first item.

Now you can use these features in your A/B tests:

For more information, see our A/B Tests documentation.