Personalize A/B Tests

Test personalized messages against generic messages to see how you can boost engagement. Try different message lengths to see if shorter or longer messages hold your audience’s attention — like abandoned cart notifications with all items in the cart or just the first item.

Now you can use these features in your A/B tests:

• Templates — Test templates against each other to see which message results in the most audience engagement.
• HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., {{first_name}}, to complex evaluations of personalization data. — Try personalizing messages in different ways to determine how best to engage with your audience on a personal level.
• External Data FeedsA connection to an external API. When you send a message, Airship uses a response from that API to personalize messages. — Include information from external sources and see how your audience responds!

For more information, see our A/B Tests documentation.