A/B Testing for All Channels

Set up A/B testsA comparison of user responses to different versions of content in a message, app, or website. Some A/B tests can include a control group, a portion of the audience excluded from viewing the test content. for SMS, email, and open channels through the Airship dashboard and optimize your messages across channels.

By opening A/B testing up to all channels, you can take advantage of Channel CoordinationA group of strategies for targeting users where they are most likely to receive your message. strategies in your messaging experiments, helping you find the best ways to communicate with your audience.

When you mix channel types in an A/B test, each variant includes messages for all of your channel types in your experiment. For example, if you have an experiment with two groups using both App and SMS channels, you configure both App and SMS messages for each variant group.

For more information:

• Learn about A/B Testing
• Set up an A/B Test