Expanding our beta program for attribute segmentation, we redesigned our segment builder tool, with support for attributes of all types — Text, Number, and Date. Create a segment instead of recreating your audience selections every time you send a message.
The addition of attributes and their associated comparison operators (contains, greater than, less than, is empty, and is not empty) gives you another way to take advantage of attributes when selecting your audience.
We also redesigned the Audience » Segments page, including adding a search function. When creating or editing a segment, you can now add a description, and you can search for segments by name or description.
Sign up to join the beta program and try out attribute segmentation and for access to the new segment builder.