Optimove is a CDP that helps marketers track customizable activities in their apps. You can customize the kinds of events that you want to listen for within Optimove, helping you gain highly-specific insight into how your customers use your apps and services.
This integration leverages your specialized events in Optimove to trigger app channel automations in Airship, helping you maintain relationships with your audience by messaging them in unique, relevant situations.
- Send a welcome notification
- Follow up a specific call to action (CTA)
- Send a triggered campaign when a player’s balance drops
- Notify users when they abandon their cart or browse a specific product
For more information, see: