Attribute and Message Action Personalization

Attribute and Message Action Personalization

Personalize messages and message actions with attributes, and use our new Interactive Editor to send Message Center messages.

Personalize Messages with Attributes

Now you can personalize messages from Airship using AttributesMetadata that you can use to group and target your audience. Attributes differ from tags in that when evaluating users with attributes, Airship uses operators, e.g., equals, less than/greater than, contains, before/after, to determine whether or not to target a user. Supported attribute types are TEXT, NUMBER, and DATE. , taking advantage of your segmentation data to send personalized, engaging messages to each member of your audience.

Just use {{attribute_name}} in any message to reference an attribute. You can also use attributes in combination with other personalization sources, so you can take advantage of relevant data from any source to provide your audience a highly personalized experience.

This release also makes it easier to personalize messages using custom event properties. You can just specify event properties by name, or a path within the custom event properties object.


If you have templates using the $[0].properties namespace, they’ll still work, but you won’t be able to reference event properties in the new, simplified namespace yet. Contact Airship when you’re ready to use the simplified namespace for custom event properties.

Learn more about creating and setting attributes for your audience.

Personalize Message Actions

Now you can take advantage of HandlebarsAirship’s message personalization syntax using double curly braces, more commonly known as {{handlebars}}. Use handlebars to insert variables and conditional logic in messages and templates. in message actions, using your audience data to deliver a personalized experience when your audience interacts with your message.

  • Customize web and deep links to send your users to a personalized page in or out of your app when they interact with your message. For example,{{category}}/{{product_id}} to send a user to a product page with category and product ID variables.
  • Use handlebars in adaptive links, making it easier to populate your audience’s passes from a message action.
  • Personalize image paths so that your users see relevant visuals.
  • Personalize Share text to help users relay their experiences in your app with their friends.

Standard handlebar syntax (using double curly-braces) is URL-encoded, so you can personalize individual parameters in a URL. Use triple braces to escape URL encoding and personalize a complete URL — {{{url}}}.

WYSIWYG for Message Center Messages

We’ve added support for Message Center messages in our improved WYSIWYG editor, making it easier for you to develop rich templates and messages without having to write your own HTML. You can click and drag your content to arrange a message that best fits your audience and style.

If you have existing templates, or if Airship designed templates for you, you can still use the previous visual editor. But with the WYSIWIYG editor, you have a much simpler way to make Message Center messages.

This release also adds support for message actions in the WYSIWYG editor. You can set actions for individual elements in your message and drag those elements to where they’ll have the most impact.

Learn More