Attributes Beta: Phase II
Use attributes to target users with precision, using complex expressions to evaluate audience inclusion.
In November 2019 we launched our beta program for Airship Attributes, a segmentation feature that provides a new kind of flexibility when targeting users. That release included:
- App channel support
- Text attributes
equals,contains,less, andgreateroperators- Set attributes from mobile SDKs and API
- Add custom attributes from the dashboard
- Dashboard and API support for targeting users using attributes
Today’s release adds:
- Number attributes (integer or decimal) — Now you can take advantage of the
equals,less, andgreateroperators emptyoperator- Web, Email, SMS, and Open Channels support for attributes — Now you can use attributes with apps and any other channel
- Set attributes from web SDK — Track web site visits, video views, and audio plays
See our updated Attributes documentation to get started with these additions.
Attributes are currently a beta feature. GA release: April 30, 2020.
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