The Salesforce Marketing Cloud Journey Builder provides an interface and framework for you to automate communication and touch-points with your customers. Now you can trigger SMS messages from your Airship SMS senders within your SFMC journeys. Send targeted SMS campaigns to onboard, activate, retain, and re-engage your customers.
This integration also exposes Airship’s SMS Link-Shortening feature in SFMC. When sending SMS messages, Airship can convert links to unique, 25-character URLs for each member of your audience. Aside from saving characters in your messages, Airship-shortened links generate click metrics for your audience. With shortened links, you can track the effectiveness of your message as a whole through Airship reports, and track clicks for each individual member of your audience through Airship Real-Time Data Streaming
You can send messages from any of your Airship long- or shortcode senders without any software development; you can send SMS messages as soon as you add your senders to Salesforce Marketing Cloud.
In your Airship Mobile journey activity, it’s a quick 3-step process:
- Select the SMS channel and your sender.
- Enter your notification text.
- Confirm your message setup.
See the Salesforce partner documentation for more information.