Run A/B tests for Web Notifications! We added support for web notifications in the A/B Testing workflow, making it easy to test and evaluate the effectiveness of different web notifications from the dashboard.
While you could previously create web notification variants using the
API, exposure in the dashboard can help you better visualize your messages and conduct more effective tests.
A/B Test Reporting
As a part of this release, we also updated the A/B Test Report to match our other Message Reports. The top-level of an A/B Test Report now includes:
A new chart showing direct and attributed engagement metrics for your web and app channels.
Message Details for all the variants in the test, so you can preview each message variant before diving into deeper reports for each individual variant.