Predictive Send Time Optimization

Predictive Send Time Optimization

Today we are releasing the 2nd beta of Predictive Send Time Optimization for mobile apps. Send Time Optimization is the latest addition to our Predictive toolset, which uses machine learning to help you optimize user targeting and engagement.

Send Time Optimization takes the guesswork out of sending messages to users at the right time. When choosing a delivery time, you now have three delivery time options:

  • Send Now
  • Schedule
  • Optimize

If you choose to optimize, we will deliver the message at the optimal time of day for the given recipient, which is updated each day. In cases where we have not collected enough data to determine an optimal send time for a particular user, we will use the app’s aggregate optimal time.

To see how we handle a “best time” schedule in our API, see Schedules in our API reference.