Channels API Update
Today marks the first GA release of our Channels API extension, open channels. This new platform service extends the Channels API to send a notification to anything. For the first time, a customer can send personalized, interactive notifications at the right time and place across their digital marketing stack.
We built this to address a growing market need from enterprise businesses faced with an unprecedented expansion of marketing technologies and notification channels: a centralized platform from which to send 1:1 notifications to each of their customers in the optimal moment, and to any device or messaging platform. With Airship, our customers can integrate once and notify anything!
Key Benefits
- Integrate once, notify anything
- Unified customer targeting and reporting
- Maximize existing martech investments
Use Cases
- Your ESP or SMS provider of choice
- Voice-based services like Alexa
- IoT devices
- Chatbots or messaging app services like Slack or Facebook Messenger
- Digital TVs & set-top box devices
- Augmented/virtual reality devices
- Factory floor devices
- Gaming consoles
- Home platforms
- Car platforms
- Rapid prototyping of new notification services
Learn more in the Channels Primer, or jump straight to the Open Channels: Getting Started walkthrough.
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