Insight: Beacon Reports

We are adding a number of new metrics supporting beacon and geofence activity. These metrics are available in the Insight location dashboard.

Insight beacon reports introduce key new dimensions by which to measure your campaigns, including:

• unique regions encountered

• arrivals

• region dwell time

Combined with our existing Insight reporting on messaging, these new metrics are a powerful new tool to help you assess the impact of messaging on buyer behavior and revenue at the indiviual store/venue level.