Message Personalization

If you're an avid reader of these release notes, you'll remember that in April we released Personalization Templates, supporting the concept of Little-p personalization via our API.

Today we are excited to announce dashboard UI support for creating personalization templates. This has been one of our most requested features recently, as marketing teams are increasingly looking for ways to deliver more relevant, timely, you might even say personalized content without needing to rely on their development teams.

Now you can create and preview message templates in the Engage dashboard like so:

See Message Personalization Composer to get started. Enjoy!