A/B Tests

We're excited to announce the release A/B Tests! Thanks to all of our customers who participated in the A/B Test beta. Your feedback was most welcome and helpful.

We now support A/B Tests for up to 26 variants, so you might even say that we support A/Z Tests, A/B/n Tests, Multivariate Tests, or whatever the cool kids are calling them these days. To keep things simple, we refer to them as A/B Tests in our composer, and experiments in our API, located at:


To find out more, please see our A/B Test composer documentation or our Experiments API reference.