Benchmarks

Evaluate your mobile marketing strategy by comparing your app’s opt-in rates with industry-standard benchmarks:

The benchmarks are based on extensive studies  done by our market research partners. Please see our Device Properties dashboard documentation for details.

Tag Counts

You can now view the top 50 tags on your users’ devices. You can find this data in the Profile dashboard, under the Top 50 Device Tags (All Time) report:

Please see our Profile dashboard documentation for details.