Manage Automation Limits

Automation limits cap the number of automated messages a device can receive within a time interval, helping prevent you from over-notifying your audience, e.g., a maximum of 4 messages every 10 hours.

Each automation and each message in a journey count toward your automation limit. Automation limits are set at the project level. You can also set limits per automation and journey:

  • Automation rule limits cap the number of messages any member of your audience can receive from an individual automation.
  • Journey rule limits cap the number of times any member of your audience can trigger a journey.

Your project's automation usage counts are displayed below the list of views in Messages » Messages Overview » Ongoing. Automation limit ON/OFF indicators and rule limit settings are in multiple locations:

  • Automation composer: The ON/OFF indicator is in the Setup step, below the Rule Limits option when configuring the trigger. See: Rule Limits for Automation.
  • Message Report: The ON/OFF indicator is in the header of a message report for messages created with the Automation and Journey composers.

Define Automation Limits

  1. Open your messaging project and go to Settings » Configuration » Automation Limits.
  2. Click Add Limit and complete the form. Enter the maximum number of messages that can be sent to any audience member within the time period, and define the time period in Hours or Days, no more than 48 hours or 90 Days.
  3. (Optional) Click Add Limit and continue with your specifications. Two limits are the maximum.
  4. Click Save.

Edit Automation Limits

  1. Open your messaging project and go to Settings » Configuration » Automation Limits.
  2. Make your changes to the limits or click to delete, and click Save.