What Is Airship?

Airship is a platform for customer engagement, lifecycle marketing, and analytics and data solutions.

Beginning with our notification and messaging solutions, reach customers on any conceivable engagement channel, from apps to web browsers to email to SMS and more. No matter the medium of communication, Airship makes it easy for you to focus on engaging with your users.

Once you’re up and running on Airship, use our best-in-class targeting and campaign management tools, run A/B tests on your users, automate your messaging workflow and strategy with our automation and Orchestration toolset, and use our AI-powered predictive features to optimize your messaging and retain your users.

And finally, use our real-time event stream API and analytics dashboard to better understand your users.

This site provides information to help you understand and use the Airship platform.

Products and Plans

Airship has four major areas:

Product and feature availability are based on your purchased plan. Some messaging features require additional entitlements, as do some partner integrations. Contact Airship Sales for help determining the feature set that is right for you.

Using Airship

Airship is exposed in three major components. You should take advantage of all three to get the most out of the platform.

  • Integrate your apps and websites with Airship SDKs. Our SDKs expose the Airship platform to your app or website, so you can register channels, send and automate messages to your users, and gather data to help you tailor your messages to your audience. See: The SDKs and APIs.

  • Use the APIs to integrate additional messaging channels. Through Airship APIs, you can can integrate external CRMs, expose Airship to channels that we don’t natively support (“open channels”), register channels that don’t use the SDK (SMS, email, etc). Our APIs help you supplement your app and web channels, and expose some advanced messaging features. See: The SDKs and APIs.

  • Design messages and passes, templates, and visualize data through our dashboard web interface. Access your projects at go.airship.com or go.airship.eu (depending on your locale), and take advantage of the user-friendly interface to manage your projects, create passes, and see your messages as they appear to your audience. See: The Dashboard.


Through Airship’s features like custom events and named users, you can associate data from external systems with your users, and automate communications with users when they leave items in their cart, perform an action within your app, etc.

See our Partner Integrations page for a list of ready-made integrations. Contact Airship Professional Services for information about integrating with an external system.

Using the Docs

Our docs are split into feature guides, tutorials, and reference materials.

  • Feature guides explain the major features of the platform and how they work together.
  • Tutorials are procedural content that walk you through specific tasks.
  • Reference contains details about features, settings, API syntax, etc., as well as billing, legal, and other company information.

If you are a developer, get started in our Platforms section to integrate your first engagement channel.

For customer assistance, visit support.airship.com.